外贸小白如何开展外贸市场调研，外贸小白开展市场调研的工具与技巧

闅忕潃鍏ㄧ悆鍖栬繘绋嬬殑涓嶆柇鎺ㄨ繘锛屽璐歌涓氬凡缁忔垚涓轰簡璁稿浼佷笟鍙戝睍澹ぇ鐨勯噸瑕侀€斿緞銆傝€屽湪澶栬锤棰嗗煙涓紝甯傚満璋冪爺鏃犵枒鏄竴涓潪甯搁噸瑕佺殑鐜妭锛屽挨鍏舵槸瀵逛簬閭ｄ簺鍒氬垰韪忓叆澶栬锤琛屼笟鐨勬柊浜烘潵璇达紝鍋氬ソ甯傚満璋冪爺涓嶄粎鍙互甯姪浠栦滑瑙勯伩椋庨櫓锛岃繕鑳藉府鍔╀粬浠簿鍑嗗湴鎹曟崏鍒版綔鍦ㄧ殑鍟嗕笟鏈轰細銆傚浜庡璐稿皬鐧芥潵璇达紝濡備綍寮€灞曟湁鏁堢殑甯傚満璋冪爺锛屽彲鑳戒細璁╀汉鎰熷埌鍥版儜銆傛湰鏂囧皢涓轰綘璇︾粏瑙ｆ瀽澶栬锤灏忕櫧濡備綍寮€灞曞競鍦鸿皟鐮旓紝鎺㈣鐩稿叧鐨勫伐鍏峰拰鎶€宸э紝鍔╀綘蹇€熸彁鍗囪皟鐮旇兘鍔涳紝杩堝悜澶栬锤鎴愬姛鐨勭涓€姝ャ€?/p>

涓€銆佸璐稿競鍦鸿皟鐮旂殑鎰忎箟

甯傚満璋冪爺鏄璐镐氦鏄撴垚鍔熺殑鍏抽敭涔嬩竴锛岃兘澶熷府鍔╁璐镐粠涓氳€呬簡瑙ｇ洰鏍囧競鍦虹殑闇€姹傘€佺珵浜夋€佸娍銆佹秷璐硅€呯殑璐拱琛屼负浠ュ強鏂囧寲宸紓绛夛紝涓哄埗瀹氳惀閿€鎴樼暐鍜岄攢鍞喅绛栨彁渚涢噸瑕佷緷鎹€傞€氳繃鏈夋晥鐨勫競鍦鸿皟鐮旓紝澶栬锤灏忕櫧涓嶄粎鑳介伩鍏嶇洸鐩繘鍏ュ競鍦虹殑椋庨櫓锛岃繕鑳藉鍦ㄥ鏉傜殑甯傚満鐜涓壘鍑嗗畾浣嶃€佸彂鐜版綔鍦ㄥ晢鏈恒€?/p>

1.1纭畾甯傚満闇€姹?/h3>

閫氳繃甯傚満璋冪爺锛屽璐稿皬鐧藉彲浠ヤ簡瑙ｄ笉鍚屽湴鍖恒€佷笉鍚屽浗瀹跺鏌愪竴浜у搧鎴栨湇鍔＄殑闇€姹傛儏鍐碉紝浠庤€屽府鍔╄嚜宸辩‘瀹氭槸鍚﹀€煎緱杩涘叆璇ュ競鍦恒€備緥濡傦紝涓€浜涚壒瀹氱殑浜у搧鍦ㄦ煇浜涘湴鍖哄彲鑳介潪甯稿彈娆㈣繋锛岃€屽湪鍏朵粬鍦板尯鍙兘闇€姹傝緝灏忥紝璋冪爺鑳藉甯姪灏忕櫧浠閬胯鍒ゃ€?/p>

1.2璇嗗埆绔炰簤瀵规墜

浜嗚В绔炰簤瀵规墜鐨勬儏鍐典篃鏄競鍦鸿皟鐮旂殑閲嶈缁勬垚閮ㄥ垎銆傞€氳繃鍒嗘瀽绔炰簤鑰呯殑甯傚満浠介銆佷骇鍝佸畾浠枫€侀攢鍞瓥鐣ョ瓑锛屽璐稿皬鐧藉彲浠ュ彂鐜板競鍦轰腑瀛樺湪鐨勬満浼氭垨婕忔礊锛岃皟鏁磋嚜宸辩殑閿€鍞瓥鐣ワ紝浠ヨ幏寰楃珵浜変紭鍔裤€?/p>

1.3鎻愰珮鍐崇瓥鍑嗙‘鎬?/h3>

澶栬锤甯傚満璋冪爺鎻愪緵鐨勬暟鎹拰淇℃伅瀵逛簬鍐崇瓥鑰呮潵璇磋嚦鍏抽噸瑕併€傞€氳繃瀵瑰競鍦虹殑鍏ㄩ潰浜嗚В锛屽璐稿皬鐧借兘澶熷仛鍑烘洿鍔犵瀛﹀悎鐞嗙殑鍐崇瓥锛屽噺灏戠洸鐩喅绛栫殑姒傜巼锛屾彁楂樻垚鍔熺殑鏈轰細銆?/p>

浜屻€佸璐稿皬鐧藉浣曞紑灞曞競鍦鸿皟鐮?/h3>

鍦ㄦ槑纭簡甯傚満璋冪爺鐨勯噸瑕佹€т箣鍚庯紝鎴戜滑灏嗕粙缁嶄竴浜涘璐稿皬鐧藉彲浠ラ噰鐢ㄧ殑璋冪爺鏂规硶鍜屾妧宸э紝甯姪浠栦滑蹇€熶笂鎵嬨€?/p>

2.1缃戠粶璋冩煡娉?/h3>

缃戠粶璋冩煡娉曟槸澶栬锤灏忕櫧鏈€甯哥敤鐨勪竴绉嶅競鍦鸿皟鐮旀柟娉曪紝閫氳繃浜掕仈缃戠殑鍚勭璧勬簮锛屽彲浠ユ柟渚垮揩鎹峰湴鏀堕泦澶ч噺鐨勫競鍦轰俊鎭€備緥濡傦紝鍙互閫氳繃鎼滅储寮曟搸銆佺ぞ浜ゅ獟浣撱€佽涓氱綉绔欑瓑娓犻亾锛岃幏鍙栨湁鍏冲競鍦洪渶姹傘€佽涓氳秼鍔裤€佺珵浜夊鎵嬬瓑鏂归潰鐨勬暟鎹€?/p>

閫氳繃鎼滅储寮曟搸锛屽璐稿皬鐧藉彲浠ユ煡闃呰涓氭姤鍛娿€佺爺绌惰鏂囥€佸競鍦哄姩鎬佺瓑鏂囩尞锛屼簡瑙ｇ洰鏍囧競鍦虹殑鐩稿叧淇℃伅锛涢€氳繃绀句氦濯掍綋锛屽Facebook銆両nstagram绛夛紝澶栬锤灏忕櫧鍙互浜嗚В涓嶅悓鍦板尯娑堣垂鑰呯殑鍏磋叮鐖卞ソ鍜岃喘涔拌秼鍔匡紱杩樺彲浠ラ€氳繃涓撲笟鐨勮涓氳鍧涘拰缃戠珯锛屾敹闆嗗競鍦哄弽棣堝拰娑堣垂鑰呰瘎浠枫€?/p>

2.2闂嵎璋冩煡娉?/h3>

闂嵎璋冩煡鏄€氳繃璁捐闂鏉ユ敹闆嗗彈璁胯€呭鐗瑰畾闂鐨勭湅娉曞拰鎰忚銆傚湪澶栬锤甯傚満璋冪爺涓紝闂嵎璋冩煡涓嶄粎鍙互甯姪灏忕櫧浠簡瑙ｇ洰鏍囧競鍦虹殑闇€姹傦紝杩樿兘甯姪浠栦滑浜嗚В娼滃湪瀹㈡埛鐨勭棝鐐瑰拰璐拱鍐崇瓥杩囩▼銆傚璐稿皬鐧藉彲浠ュ埄鐢ㄥ湪绾块棶鍗峰伐鍏凤紝濡侴oogleForms銆丼urveyMonkey绛夛紝杩涜鍏ㄧ悆鑼冨洿鐨勯棶鍗疯皟鏌ワ紝鏀堕泦鐩爣瀹㈡埛鐨勬暟鎹拰鍙嶉銆?/p>

2.3瀹炲湴鑰冨療娉?/h3>

铏界劧浜掕仈缃戞彁渚涗簡涓板瘜鐨勪俊鎭潵婧愶紝浣嗗浜庝竴浜涚壒娈婂競鍦猴紝瀹炲湴鑰冨療渚濈劧鏄簡瑙ｅ競鍦虹姸鍐电殑鏈€浣抽€斿緞銆傚璐稿皬鐧藉彲浠ラ€氳繃鍙傚姞鍥介檯灞曚細銆佽蛋璁挎綔鍦ㄥ鎴枫€佷笌褰撳湴鐨勫晢涓氬悎浣滀紮浼存帴瑙︾瓑鏂瑰紡锛屾繁鍏ヤ簡瑙ｇ洰鏍囧競鍦虹殑瀹為檯鎯呭喌锛屾敹闆嗙涓€鎵嬬殑甯傚満淇℃伅銆?/p>

閫氳繃瀹炲湴鑰冨療锛屽璐稿皬鐧藉彲浠ョ洿瑙傛劅鍙楀埌甯傚満鐨勭湡瀹為渶姹傦紝鎰熺煡浜у搧鐨勫競鍦哄弽搴旓紝杩樿兘鐩存帴涓庡鎴烽潰瀵归潰娌熼€氾紝浜嗚В瀹㈡埛鐨勭湡瀹為渶姹傘€傝繖绉嶆柟娉曡櫧鐒舵垚鏈緝楂橈紝浣嗚兘鑾峰緱鏇翠负鍑嗙‘鍜屾繁鍏ョ殑甯傚満淇℃伅銆?/p>

2.4绔炰簤瀵规墜鍒嗘瀽娉?/h3>

绔炰簤瀵规墜鍒嗘瀽鏄競鍦鸿皟鐮斾腑鑷冲叧閲嶈鐨勪竴鐜紝灏ゅ叾鏄湪杩涘叆涓€涓柊鐨勫競鍦烘椂锛屼簡瑙ｇ珵浜夊鎵嬬殑鎯呭喌鑳藉甯姪澶栬锤灏忕櫧瑙勯伩绔炰簤椋庨櫓銆傞€氳繃绔炰簤瀵规墜鍒嗘瀽锛屽璐稿皬鐧藉彲浠ユ竻鏅板湴浜嗚В鍒板競鍦轰腑宸叉湁鐨勪骇鍝佸拰鏈嶅姟锛屾槑纭嚜宸辩殑瀹氫綅銆?/p>

瑕佽繘琛屾湁鏁堢殑绔炰簤瀵规墜鍒嗘瀽锛屽彲浠ヤ粠浠ヤ笅鍑犱釜鏂归潰鍏ユ墜锛?/p>

绔炰簤鑰呯殑浜у搧锛氫簡瑙ｇ珵浜夎€呯殑浜у搧璐ㄩ噺銆佷环鏍笺€佹寮忋€佸搧鐗岀瓑淇℃伅锛屾壘鍑鸿嚜宸辩殑宸紓鍖栦紭鍔裤€?/p>

绔炰簤鑰呯殑甯傚満绛栫暐锛氱爺绌剁珵浜夊鎵嬬殑甯傚満钀ラ攢绛栫暐锛屽寘鎷箍鍛婃姇鏀俱€佷績閿€娲诲姩銆佺ぞ浜ゅ獟浣撹惀閿€绛夛紝瀛︿範鍏舵垚鍔熺粡楠屻€?/p>

绔炰簤鑰呯殑瀹㈡埛缇や綋锛氫簡瑙ｇ珵浜夎€呯殑鐩爣瀹㈡埛缇や綋锛屽垎鏋愬叾娑堣垂涔犳儻鍜岃喘涔板姏锛屾壘鍑鸿嚜宸变骇鍝佺殑娼滃湪瀹㈡埛缇や綋銆?/p>

閫氳繃浠ヤ笂鐨勫垎鏋愶紝澶栬锤灏忕櫧鑳藉鍙戠幇绔炰簤瀵规墜鐨勫急鐐癸紝浠庤€屼负鑷繁鐨勮繘鍏ュ競鍦哄瀹氬熀纭€銆?/p>

2.5琛屼笟鎶ュ憡涓庢暟鎹垎鏋?/h3>

澶栬锤甯傚満鐨勮皟鐮斾笉浠呬粎鏄敹闆嗙洿鎺ョ殑甯傚満淇℃伅锛岃繕鍙互鍊熷姪琛屼笟鎶ュ憡鍜屾暟鎹垎鏋愭潵杈呭姪鍐崇瓥銆傝涓氭姤鍛婃槸涓撲笟鏈烘瀯鎴栬涓氬崗浼氬彂甯冪殑閽堝鏌愪竴甯傚満鐨勭爺绌舵姤鍛婏紝鍐呭娑夊強甯傚満瑙勬ā銆佽涓氳秼鍔裤€佹斂绛栫幆澧冪瓑鏂归潰銆傚璐稿皬鐧藉彲浠ラ€氳繃璐拱琛屼笟鎶ュ憡锛屾垨鑰呭叧娉ㄨ涓氬崗浼氬彂甯冪殑鍏嶈垂鎶ュ憡锛屼簡瑙ｈ涓氱殑瀹忚鍙戝睍瓒嬪娍銆?/p>

鍊熷姪涓€浜涙暟鎹垎鏋愬伐鍏凤紝濡侴oogleAnalytics銆丼imilarWeb绛夛紝澶栬锤灏忕櫧杩樺彲浠ュ鐩爣甯傚満鐨勮闂噺銆佺敤鎴疯涓恒€佸叧閿瘝鎼滅储閲忕瓑杩涜鍒嗘瀽锛屼粠鑰屾洿濂藉湴鎶婃彙甯傚満鏈轰細銆?/p>

涓夈€佸璐稿皬鐧藉紑灞曞競鍦鸿皟鐮旂殑鎶€宸?/h3>

闄や簡閫夋嫨鍚堥€傜殑璋冪爺鏂规硶澶栵紝澶栬锤灏忕櫧杩橀渶瑕佹帉鎻′竴浜涘競鍦鸿皟鐮旂殑鎶€宸э紝浠ユ彁楂樿皟鐮旂殑鏁堢巼鍜屽噯纭€с€?/p>

3.1璁惧畾鏄庣‘鐨勮皟鐮旂洰鏍?/h3>

鍦ㄥ紑灞曞競鍦鸿皟鐮斾箣鍓嶏紝澶栬锤灏忕櫧闇€瑕佽瀹氭槑纭殑璋冪爺鐩爣銆傛病鏈夌洰鏍囩殑璋冪爺灏卞儚鐩蹭汉鎽歌薄锛屽緱涓嶅埌鏈変环鍊肩殑淇℃伅銆傚璐稿皬鐧藉彲浠ユ牴鎹嚜宸辩殑瀹為檯闇€姹傦紝鏄庣‘浠ヤ笅璋冪爺鐩爣锛?/p>

浜嗚В甯傚満闇€姹傜殑瑙勬ā涓庤秼鍔?/h3>

鍒嗘瀽绔炰簤瀵规墜鐨勫競鍦鸿〃鐜?/h3>

璇勪及浜у搧鐨勫競鍦烘帴鍙楀害

纭畾鏈€閫傚悎鐨勮惀閿€绛栫暐

鏄庣‘鐨勮皟鐮旂洰鏍囪兘澶熷府鍔╁璐稿皬鐧借妭鐪佹椂闂村拰绮惧姏锛岃仛鐒﹀湪鏈€閲嶈鐨勪俊鎭笂锛岄伩鍏嶅仛鏃犵敤鍔熴€?/p>

3.2澶氭笭閬撴暟鎹姣?/h3>

鍗曚竴鐨勮皟鐮旀柟娉曞線寰€闅句互鎻愪緵鍏ㄩ潰鐨勫競鍦轰俊鎭紝鍥犳锛屽璐稿皬鐧介渶瑕侀€氳繃澶氭笭閬撶殑鏁版嵁瀵规瘮锛岀‘淇濊幏鍙栫殑淇℃伅鏇村姞鍑嗙‘鍜屽瑙傘€備緥濡傦紝缃戠粶璋冩煡娉曞彲浠ヨ幏鍙栧ぇ閲忕殑瀹氶噺鏁版嵁锛岃€岄棶鍗疯皟鏌ュ垯鑳芥彁渚涙洿澶氱殑瀹氭€у弽棣堬紝缁撳悎杩欎簺涓嶅悓鏉ユ簮鐨勬暟鎹紝鍙互寰楀埌鏇村姞鍏ㄩ潰鐨勫競鍦烘礊瀵熴€?/p>

3.3瀹氭湡鏇存柊璋冪爺缁撴灉

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