外贸小白如何利用数据分析提升业绩，外贸小白如何通过数据分析做出明智决策

闅忕潃鍏ㄧ悆鍖栬繘绋嬬殑鍔犻€燂紝澶栬锤琛屼笟绔炰簤鎰堝姞婵€鐑堛€傚浜庤澶氬垰鍒氳繘鍏ュ璐歌涓氱殑灏忕櫧鏉ヨ锛屽浣曟彁鍗囦笟缁┿€佸鍔犲埄娑︼紝鎴愪负浜嗕粬浠渶澶х殑鎸戞垬銆傝€屾暟鎹垎鏋愶紝浣滀负鐜颁唬鍟嗕笟涓渶閲嶈鐨勫喅绛栨敮鎸佸伐鍏凤紝姝ｅ湪涓哄璐稿皬鐧芥彁渚涘墠鎵€鏈湁鐨勫府鍔┿€?/p>

1.涓轰粈涔堟暟鎹垎鏋愬澶栬锤灏忕櫧濡傛閲嶈锛?/h3>

澶栬锤涓氬姟鐨勫鏉傛€у拰鍙樺寲鎬э紝浣垮緱鍗曢潬浼犵粺鐨勭粡楠屽拰鐩磋鏉ュ仛鍐崇瓥宸茬粡涓嶅啀瓒冲銆傚叏鐞冨競鍦洪渶姹傘€佸鎴峰亸濂姐€佺珵浜夊鎵嬬殑鍔ㄥ悜銆佷緵搴旈摼鐨勭姸鍐电瓑鍥犵礌锛屾椂鍒诲湪鍙樺寲銆傛暟鎹垎鏋愯兘澶熷府鍔╁璐镐汉鍛樹粠杩欎簺澶ч噺鐨勩€佺湅浼兼潅涔辩殑淇℃伅涓彁鍙栧嚭鏈変环鍊肩殑瑙佽В锛屽府鍔╀粬浠仛鍑烘洿鍔犵簿鍑嗙殑鍐崇瓥锛岄伩鍏嶇洸鐩搷浣滐紝鎻愬崌宸ヤ綔鏁堢巼銆?/p>

渚嬪锛岄€氳繃瀵瑰鎴峰巻鍙茶喘涔版暟鎹殑鍒嗘瀽锛屽璐稿皬鐧藉彲浠ョ簿鍑嗗湴棰勬祴鍝簺浜у搧鍦ㄦ煇涓湴鍖烘洿鍙楁杩庯紝鍝簺浜у搧鐨勯攢鍞懆鏈熻緝闀匡紝浠庤€屽湪杩涜揣銆佸畾浠峰拰钀ラ攢绛栫暐涓婂仛鍑哄悎鐞嗙殑璋冩暣銆?/p>

2.濡備綍寮€濮嬪仛鏁版嵁鍒嗘瀽锛?/h3>

瀵逛簬澶栬锤灏忕櫧鏉ヨ锛岄鍏堥渶瑕佹槑纭嚜宸卞彲浠ユ敹闆嗗摢浜涙暟鎹€傚父瑙佺殑澶栬锤鏁版嵁鍖呮嫭瀹㈡埛淇℃伅銆佷氦鏄撹褰曘€佸競鍦鸿秼鍔裤€佺珵浜夊鎵嬬殑鍔ㄦ€佺瓑銆傞€氳繃瀵硅繖浜涙暟鎹殑鏀堕泦鍜屾暣鐞嗭紝澶栬锤浜哄憳鑳藉鏇村ソ鍦颁簡瑙ｅ鎴烽渶姹傚拰甯傚満鍙樺寲銆?/p>

澶栬锤灏忕櫧杩橀渶瑕佹帉鎻′竴浜涘熀纭€鐨勬暟鎹垎鏋愬伐鍏枫€備緥濡傦紝Excel鍜孏oogleAnalytics鏄渶鍩虹鐨勫垎鏋愬伐鍏凤紝鍙互甯姪澶栬锤浜哄憳杩涜鍒濇鐨勬暟鎹粺璁″拰鍒嗘瀽銆傚儚PowerBI鍜孴ableau杩欐牱鐨勯珮绾у伐鍏凤紝涔熻兘澶熷府鍔╃敤鎴锋繁鍏ユ寲鎺樻暟鎹紝鍙戠幇娼滃湪鐨勪笟鍔℃満浼氥€?/p>

鏁版嵁鍒嗘瀽骞朵笉浠呬粎鏄皢鏁版嵁绠€鍗曞湴杈撳叆鍒板伐鍏蜂腑锛屽畠闇€瑕佷竴瀹氱殑鎶€宸у拰鏂规硶璁恒€傚璐镐汉鍛樺彲浠ュ涔犲浣曡繘琛屾暟鎹竻娲椼€佸浣曢€氳繃鏁版嵁鍙鍖栧睍鐜拌秼鍔裤€佸浣曚娇鐢ㄧ粺璁″鐨勬柟娉曡繘琛屾暟鎹帹鐞嗙瓑鎶€鑳斤紝杩涗竴姝ユ彁鍗囧垎鏋愮殑鍑嗙‘鎬с€?/p>

3.鏁版嵁鍒嗘瀽濡備綍甯姪澶栬锤灏忕櫧鎻愬崌涓氱哗锛?/h3>

锛?锛夌簿鍑嗙殑甯傚満瀹氫綅

鏁版嵁鍒嗘瀽鍙互甯姪澶栬锤灏忕櫧鏇村ソ鍦扮悊瑙ｅ競鍦鸿秼鍔裤€佸鎴烽渶姹傦紝浠庤€屽仛鍑烘洿鍔犵簿鍑嗙殑甯傚満瀹氫綅銆傛瘮濡傦紝閫氳繃瀵逛笉鍚屽浗瀹躲€佷笉鍚屽湴鍖哄鎴风殑娑堣垂鏁版嵁鍒嗘瀽锛屽璐镐汉鍛樺彲浠ヤ簡瑙ｅ摢浜涘湴鍖虹殑瀹㈡埛瀵规煇绫讳骇鍝佺殑闇€姹傞噺杈冨ぇ锛屽摢浜涘湴鍖虹殑绔炰簤鏇翠负婵€鐑堛€傚熀浜庤繖浜涙暟鎹紝澶栬锤浜哄憳鑳藉浼樺寲鑷繁鐨勫競鍦烘帹骞跨瓥鐣ワ紝閫夋嫨鏈€鍏锋綔鍔涚殑甯傚満杩涜寮€鎷擄紝浠庤€屾彁楂樹笟缁┿€?/p>

锛?锛変紭鍖栦骇鍝佸畾浠风瓥鐣?/h3>

浠锋牸鏄璐镐氦鏄撲腑鏈€鏁忔劅鐨勫洜绱犱箣涓€锛屽畾浠疯繃楂樺彲鑳藉鑷村鎴锋祦澶憋紝瀹氫环杩囦綆鍙堝彲鑳藉奖鍝嶅埄娑︺€傞€氳繃鏁版嵁鍒嗘瀽锛屽璐稿皬鐧藉彲浠ユ洿濂藉湴浜嗚В甯傚満浠锋牸姘村钩锛屽垎鏋愬鎴风殑鏀粯鑳藉姏鍜屽亸濂斤紝浠庤€屽埗瀹氬嚭鍚堢悊鐨勫畾浠风瓥鐣ャ€傝繕鍙互閫氳繃鍘嗗彶浜ゆ槗鏁版嵁浜嗚В浜у搧鐨勯攢鍞寰嬶紝鍙戠幇浠锋牸璋冩暣瀵归攢閲忕殑鍏蜂綋褰卞搷锛屼粠鑰屽仛鍑烘暟鎹┍鍔ㄧ殑瀹氫环鍐崇瓥銆?/p>

锛?锛夋彁楂樺鎴疯浆鍖栫巼

澶栬锤閿€鍞繃绋嬩腑锛屽鎴风殑杞寲鐜囩洿鎺ュ叧绯诲埌涓氱哗鐨勯珮浣庛€傛暟鎹垎鏋愯兘澶熷府鍔╁璐镐汉鍛樻繁鍏ヤ簡瑙ｆ綔鍦ㄥ鎴风殑璐拱鍔ㄦ満鍜岃喘涔拌矾寰勩€備緥濡傦紝閫氳繃鍒嗘瀽瀹㈡埛鍦ㄧ綉绔欎笂鐨勬祻瑙堣涓猴紝澶栬锤浜哄憳鍙互鍙戠幇瀹㈡埛鍦ㄥ摢浜涚幆鑺傚嚭鐜颁簡娴佸け锛屽摢浜涗骇鍝佹渶鑳藉惛寮曞鎴风偣鍑伙紝鍝簺钀ラ攢娲诲姩鏈€鏈夋晥銆傞€氳繃杩欎簺鏁版嵁锛屽璐稿皬鐧藉彲浠ヤ紭鍖栫綉绔欏竷灞€銆佹彁鍗囦骇鍝佹弿杩扮殑鍚稿紩鍔涳紝骞跺埗瀹氭洿绮惧噯鐨勮惀閿€鏂规锛屼粠鑰屾彁鍗囧鎴风殑杞寲鐜囥€?/p>

锛?锛夋彁鍗囧鎴锋弧鎰忓害涓庡璐巼

鏁版嵁鍒嗘瀽杩樺彲浠ュ府鍔╁璐稿皬鐧戒簡瑙ｅ鎴风殑婊℃剰搴﹀拰蹇犺瘹搴︺€備緥濡傦紝閫氳繃鍒嗘瀽瀹㈡埛鐨勫弽棣堛€佽瘎璁哄拰鍞悗鏈嶅姟鏁版嵁锛屽璐镐汉鍛樺彲浠ュ彂鐜颁骇鍝佹垨鏈嶅姟涓殑涓嶈冻涔嬪锛屽強鏃惰繘琛屾敼杩涖€傞€氳繃鍒嗘瀽瀹㈡埛鐨勫巻鍙茶喘涔拌褰曪紝澶栬锤浜哄憳鍙互棰勬祴瀹㈡埛鐨勫啀娆¤喘涔版剰鍥撅紝骞堕€氳繃瀹氬悜钀ラ攢娲诲姩锛堝鎶樻墸銆佷績閿€锛夋彁楂樺鎴风殑澶嶈喘鐜囥€?/p>

4.濡備綍閫氳繃鏁版嵁鍒嗘瀽鍋氬嚭鏄庢櫤鍐崇瓥锛?/h3>

澶栬锤灏忕櫧鍦ㄩ€氳繃鏁版嵁鍒嗘瀽鎻愬崌涓氱哗鐨勮繕闇€瑕佸浼氬浣曢€氳繃鏁版嵁鍋氬嚭鏄庢櫤鐨勫喅绛栥€傛暟鎹垎鏋愮殑鏈€缁堢洰鐨勬槸涓哄喅绛栨彁渚涙敮鎸侊紝鍥犳锛屽璐镐汉鍛樺繀椤诲叿澶囪壇濂界殑鏁版嵁瑙ｈ鑳藉姏銆?/p>

锛?锛夋敞閲嶆暟鎹殑璐ㄩ噺鑰岄潪鏁伴噺

铏界劧鏁版嵁瓒婂瓒婂ソ锛屼絾鏁版嵁鐨勮川閲忔墠鏄仛鍑烘槑鏅哄喅绛栫殑鍏抽敭銆傚璐稿皬鐧藉簲褰撳叧娉ㄦ暟鎹殑瀹屾暣鎬с€佸噯纭€у拰鏃舵晥鎬э紝閬垮厤鍥犳暟鎹笉鍑嗙‘鎴栬繃鏃惰€屽仛鍑洪敊璇殑鍐崇瓥銆?/p>

锛?锛夌患鍚堝鏂归潰鏁版嵁锛岄伩鍏嶇墖闈㈠垎鏋?/h3>

鍋氬嚭鍐崇瓥鏃讹紝澶栬锤灏忕櫧搴旈伩鍏嶅彧渚濊禆鍗曚竴鐨勬暟鎹潵婧愭垨鎸囨爣銆傛瘮濡傦紝浠呭嚟瀹㈡埛鐨勮喘涔板巻鍙叉潵鍒跺畾瀹氫环绛栫暐锛屽彲鑳戒細蹇界暐绔炰簤瀵规墜鐨勫畾浠风瓥鐣ュ拰甯傚満鐨勬暣浣撲緵闇€鎯呭喌銆傚洜姝わ紝缁煎悎澶氭柟闈㈢殑鏁版嵁锛岃繘琛屽叏闈㈠垎鏋愶紝鑳藉甯姪澶栬锤灏忕櫧鏇村叏闈㈠湴浜嗚В甯傚満锛屽仛鍑烘洿鍔犵瀛﹀悎鐞嗙殑鍐崇瓥銆?/p>

锛?锛夊強鏃惰皟鏁达紝鐏垫椿搴斿甯傚満鍙樺寲

澶栬锤琛屼笟鍙樺寲鑾祴锛屾暟鎹垎鏋愮殑缁撴灉涔熷彲鑳戒細闅忔椂鍙戠敓鍙樺寲銆傚璐稿皬鐧藉簲褰撳強鏃舵牴鎹柊鐨勬暟鎹粨鏋滆皟鏁寸瓥鐣ャ€備緥濡傦紝濡傛灉閫氳繃鏁版嵁鍒嗘瀽鍙戠幇鏌愪釜甯傚満闇€姹備笅闄嶏紝澶栬锤浜哄憳搴斿強鏃惰皟鏁翠骇鍝佺瓥鐣ワ紝瀵绘壘鏂扮殑澧為暱鐐广€?/p>

鍦ㄥ璐歌涓氫腑锛屾暟鎹垎鏋愪笉浠呬粎鏄竴涓緟鍔╁伐鍏凤紝鏇存槸甯姪澶栬锤灏忕櫧鍋氬嚭鍏抽敭鍐崇瓥鐨勬牳蹇冩敮鎾戙€傞€氳繃瀵规暟鎹殑娣卞害鎸栨帢鍜屽垎鏋愶紝澶栬锤灏忕櫧鑳藉鍑嗙‘鎺屾彙甯傚満鍔ㄦ€併€佸鎴烽渶姹傚拰绔炰簤褰㈠娍锛屼粠鑰屽湪澶嶆潅鐨勫璐哥幆澧冧腑绋虫鍓嶈銆?/p>

5.鏁版嵁鍒嗘瀽鐨勫父瑙佸簲鐢ㄦ渚?/h3>

閫氳繃涓€浜涙垚鍔熺殑妗堜緥锛屾垜浠彲浠ユ洿鐩磋鍦扮悊瑙ｆ暟鎹垎鏋愬湪澶栬锤涓殑搴旂敤銆?/p>

锛?锛夊鎴风粏鍒嗕笌绮惧噯钀ラ攢

鏌愬璐稿叕鍙稿湪鍒嗘瀽浜嗗ぇ閲忓鎴风殑璐拱鍘嗗彶鍜岃涓烘暟鎹悗锛屽彂鐜板鎴风兢浣撳樊寮傝緝澶с€傛湁浜涘鎴锋洿鍔犲叧娉ㄤ环鏍硷紝鏈変簺瀹㈡埛鏇寸湅閲嶄骇鍝佽川閲忥紝杩樻湁涓€浜涘鎴峰垯鐪嬮噸浜よ揣鏃堕棿銆傞€氳繃瀵硅繖浜涙暟鎹殑娣卞叆鍒嗘瀽锛岃鍏徃鎴愬姛杩涜浜嗗鎴风粏鍒嗭紝灏嗗鎴锋寜鐓ч渶姹傝繘琛屽垎绫伙紝骞朵负涓嶅悓鐨勫鎴风兢浣撳埗瀹氫簡涓€у寲鐨勮惀閿€绛栫暐銆傜粨鏋滐紝璇ュ叕鍙稿ぇ骞呮彁楂樹簡瀹㈡埛鐨勮喘涔拌浆鍖栫巼锛屼笟缁╀篃寰楀埌浜嗘樉钁楁彁鍗囥€?/p>

锛?锛夊簱瀛樼鐞嗕笌渚涘簲閾句紭鍖?/h3>

鍙︿竴瀹跺璐镐紒涓氶€氳繃鏁版嵁鍒嗘瀽鍙戠幇锛岃嚜宸辩殑涓€浜涗骇鍝佸簱瀛樼Н鍘嬩弗閲嶏紝鑰屼竴浜涚儹閿€浜у搧鍗寸粡甯稿嚭鐜扮己璐х殑鎯呭喌銆傞€氳繃瀵归攢鍞暟鎹€佷緵搴旈摼鏁版嵁鐨勫垎鏋愶紝璇ュ叕鍙告垚鍔熶紭鍖栦簡搴撳瓨绠＄悊锛屽悎鐞嗚皟閰嶄簡鍚勭被浜у搧鐨勫簱瀛橈紝閬垮厤浜嗚祫閲戠殑娴垂锛屽悓鏃朵繚璇佷簡鐑攢浜у搧鐨勫強鏃朵緵搴斻€傝繖涓嶄粎鎻愰珮浜嗚祫閲戝懆杞晥鐜囷紝杩樺寮轰簡瀹㈡埛婊℃剰搴︼紝鎻愬崌浜嗘暣浣撲笟缁┿€?/p>

6.鏁版嵁鍒嗘瀽宸ュ叿鎺ㄨ崘

瀵逛簬澶栬锤灏忕櫧鏉ヨ锛屾帉鎻′竴浜涘父鐢ㄧ殑鍒嗘瀽宸ュ叿闈炲父閲嶈銆備互涓嬫槸鍑犳鏁版嵁鍒嗘瀽宸ュ叿鎺ㄨ崘锛?/p>

Excel锛氭渶鍩虹涓斿姛鑳藉己澶х殑鏁版嵁澶勭悊宸ュ叿锛岄€傚悎澶栬锤灏忕櫧杩涜鍒濇鐨勬暟鎹粺璁°€佸浘琛ㄥ埗浣滃強鏁版嵁閫忚鍒嗘瀽銆?/p>

GoogleAnalytics锛氶€傜敤浜庡垎鏋愮綉绔欐祦閲忓拰瀹㈡埛琛屼负锛屽府鍔╁璐镐汉鍛樹簡瑙ｅ鎴峰湪缃戠珯涓婄殑娴忚璺緞锛屾彁鍗囧鎴蜂綋楠屻€?/p>

PowerBI&Tableau锛氳繖涓ゆ鏁版嵁鍙鍖栧伐鍏峰彲浠ュ府鍔╁璐镐汉鍛樺皢澶嶆潅鐨勪笟鍔℃暟鎹浆鍖栦负鏄撲簬鐞嗚В鐨勫浘琛紝涓哄喅绛栨彁渚涚洿瑙傜殑渚濇嵁銆?/p>

7.鎬荤粨

閫氳繃鏁版嵁鍒嗘瀽锛屽璐稿皬鐧藉彲浠ュ湪婵€鐑堢殑甯傚満绔炰簤涓劚棰栬€屽嚭锛屼笉浠呰兘澶熸彁鍗囪嚜韬殑涓氱哗锛岃繕鑳藉仛鍑烘洿鍔犵瀛︺€佺悊鎬х殑鍐崇瓥銆傛棤璁烘槸甯傚満瀹氫綅銆佷骇鍝佸畾浠凤紝杩樻槸瀹㈡埛杞寲鍜屽璐紝鏁版嵁鍒嗘瀽閮借兘澶熶负澶栬锤浜哄憳鎻愪緵寮烘湁鍔涚殑鏀寔銆傛帉鎻℃暟鎹垎鏋愮殑鏂规硶涓庢妧宸э紝澶栬锤灏忕櫧蹇呭皢杩庢潵鏇村姞鍏夋槑鐨勬湭鏉ャ€?/p>