本地团购达人直播间福袋怎么投放？活动设计技巧

闅忕潃鐢靛晢鍜岀洿鎾甫璐х殑涓嶆柇鍏磋捣锛岃秺鏉ヨ秺澶氱殑鍟嗗寮€濮嬪湪鏈湴鍥㈣喘骞冲彴涓庣洿鎾钩鍙扮殑浜ゆ眹澶勫姹傛柊鐨勬満浼氥€傚挨鍏舵槸鍦ㄥ洟璐揪浜虹洿鎾棿锛岄€氳繃绂忚鎶曟斁杩欎竴褰㈠紡锛屽晢瀹惰兘澶熷湪鐭椂闂村唴杩呴€熷惛寮曡浼楃殑鐪肩悆锛屽苟鎻愰珮閿€鍞浆鍖栫巼銆傚浣曞湪鏈湴鍥㈣喘杈句汉鐩存挱闂磋繘琛岀琚嬫姇鏀撅紝骞惰璁″嚭涓€涓珮鏁堛€佸惛寮曚汉鐨勬椿鍔ㄥ憿锛?/p>

涓€銆佺琚嬫姇鏀剧殑姒傚康涓庝綔鐢?/h3>

绂忚鎶曟斁鏄€氳繃鐩存挱闂寸殑浜掑姩鐜妭灏嗕紭鎯犱骇鍝佹垨绀煎搧浠ョ琚嬬殑褰㈠紡閫佺粰瑙備紬鐨勪竴绉嶆椿鍔ㄦ柟寮忋€傜琚嬬殑鍐呭閫氬父鏄晢瀹舵彁渚涚殑涓€浜涘晢鍝併€佷唬閲戝埜銆佷笓浜姌鎵ｇ瓑锛岀洰鐨勬槸閫氳繃绂忓埄褰㈠紡婵€鍙戣浼楃殑鍙備笌娆叉湜锛屼粠鑰屽甫鍔ㄧ洿鎾棿鐨勬祦閲忓拰閿€閲忋€?/p>

绂忚娲诲姩鍏锋湁浠ヤ笅鍑犱釜閲嶈浣滅敤锛?/h3>

鎻愰珮鍙備笌搴︼細绂忚鐨勭绉樻€у拰闅忔満鎬у惛寮曚簡澶ч噺鐢ㄦ埛鍙備笌锛屽鍔犱簡瑙備紬鐨勪簰鍔ㄩ娆°€?/p>

鎻愬崌杞寲鐜囷細閫氳繃绂忚鎶曟斁鐨勪紭鎯犲拰濂栧姳锛岃兘澶熸湁鏁堝惛寮曟綔鍦ㄦ秷璐硅€呬骇鐢熻喘涔版鏈涳紝杩涜€屾彁楂樿浆鍖栫巼銆?/p>

鎵╁ぇ鍝佺墝鏇濆厜锛氱琚嬫椿鍔ㄧ殑鐑害瀹规槗寮曞彂绀句氦濯掍綋涓婄殑璁ㄨ鍜屽垎浜紝浠庤€屾墿澶у搧鐗岀殑鏇濆厜搴︺€?/p>

澧炲姞绮変笣绮樻€э細甯歌鐨勪紭鎯犲舰寮忓彲鑳借鐢ㄦ埛閫愭笎浜х敓鍏嶇柅锛屼絾绂忚娲诲姩鐨勯绻佸彉鍖栧拰涓嶅彲棰勬祴鎬т細璁╃敤鎴蜂繚鎸佹柊椴滄劅锛屼粠鑰屾彁鍗囩矇涓濈矘鎬с€?/p>

浜屻€佸浣曡璁＄琚嬫椿鍔紵

瑕佺‘淇濈琚嬫椿鍔ㄧ殑鎴愬姛锛屼笉浠呬粎鏄皢绂忚閫佸嚭鍘婚偅涔堢畝鍗曪紝濡備綍璁捐鍑哄叿鏈夊惛寮曞姏鐨勬椿鍔ㄦ槸鑷冲叧閲嶈鐨勩€備互涓嬫槸鍑犵偣璁捐绂忚娲诲姩鏃堕渶瑕佺壒鍒敞鎰忕殑鎶€宸э細

1.纭畾绂忚鐨勫唴瀹瑰拰浠峰€?/h3>

绂忚鐨勫唴瀹逛竴瀹氳绮惧績鎸戦€夛紝鏃㈣淇濊瘉浠峰€兼劅锛屽張瑕佽创鍚堣浼楃殑闇€姹傘€傛瘮濡傦紝鏈湴鍥㈣喘骞冲彴鐨勮浼楀鏁版槸鏈変竴瀹氭秷璐归渶姹傜殑鐢ㄦ埛锛屽洜姝わ紝鍙互灏嗕竴浜涘叿澶囬珮鎬т环姣旂殑鏈湴鍟嗗搧鎴栬€呮湇鍔℃墦鍖呭埌绂忚閲岋紝濡傞楗唬閲戝埜銆佸仴韬崱銆佸灞呬骇鍝佺瓑銆?/p>

鍦ㄧ‘瀹氱琚嬪唴瀹规椂锛屽彲浠ラ噰鍙栧垎绾ф姇鏀剧瓥鐣ワ紝鍗宠缃笉鍚屼环浣嶃€佷笉鍚岀绫荤殑绂忚锛屼互鍚稿紩鏇村灞傛鐨勮浼楀弬涓庛€備緥濡傦紝璁剧疆鈥滄櫘鍙婂瀷绂忚鈥濆拰鈥滆豹鍗庡瀷绂忚鈥濓紝浠ラ€傚簲涓嶅悓娑堣垂鑰呯殑闇€姹傘€?/p>

2.璁惧畾娓呮櫚鐨勫弬涓庤鍒?/h3>

铏界劧绂忚鐨勫唴瀹圭绉樹笖鍏锋湁鍚稿紩鍔涳紝浣嗘椿鍔ㄧ殑鍙備笌瑙勫垯涓€瀹氳绠€鍗曟槗鎳傦紝閬垮厤缁欑敤鎴峰甫鏉ュ洶鎯戙€傚父瑙佺殑鍙備笌瑙勫垯鍖呮嫭锛氬叧娉ㄧ洿鎾棿銆佸垎浜洿鎾摼鎺ャ€佽瘎璁轰簰鍔ㄣ€佽喘涔版寚瀹氬晢鍝佺瓑銆傞€氳繃杩欎簺绠€鍗曠殑浜掑姩鏂瑰紡锛屽彲浠ユ湁鏁堟彁楂樿浼楃殑鍙備笌鐜囥€?/p>

闄ゆ涔嬪锛屽彲浠ヨ缃琚嬬殑棰嗗彇鏁伴噺鍜屾椂闂撮檺鍒讹紝鍒堕€犵揣杩劅锛屽鍔犺浼楀弬涓庣殑绉瀬鎬с€備緥濡傦紝鈥滃墠100鍚嶅弬涓庤€呭皢鑾峰緱绂忚鈥濇垨鈥滄椿鍔ㄤ粎闄?灏忔椂锛屽厛鍒板厛寰椻€濄€?/p>

3.鍒╃敤鐩存挱闂寸殑浜掑姩宸ュ叿澧炲姞鍙備笌鎰?/h3>

鍦ㄧ洿鎾棿杩涜绂忚鎶曟斁鏃讹紝鍙互鍏呭垎鍒╃敤鐩存挱骞冲彴鎻愪緵鐨勪簰鍔ㄥ伐鍏凤紝渚嬪锛氬脊骞曘€佺ぜ鐗╂墦璧忋€佹姇绁ㄧ瓑銆傞€氳繃杩欎簺宸ュ叿锛屽晢瀹跺彲浠ュ強鏃朵笌瑙備紬浜掑姩锛屾彁鍗囦粬浠殑鍙備笌鎰熷拰浜掑姩鎬с€?/p>

渚嬪锛屽湪鎶曟斁绂忚涔嬪墠锛屼富鎸佷汉鍙互鍚戣浼楁彁闂紝璁╁ぇ瀹跺洖绛旀纭棶棰樺悗鎵嶈兘鍙備笌鎶藉锛屾垨鑰呴€氳繃鎶曠エ閫夋嫨瑙備紬鏈€鎯宠鐨勫晢鍝侊紝澧炲姞娲诲姩鐨勮叮鍛虫€у拰浜掑姩鎬с€傞€氳繃杩欎簺缁嗚妭璁捐锛屽彲浠ヨ瑙備紬鏇翠富鍔ㄥ湴鍙備笌杩涙潵锛屼粠鑰屾彁鍗囩琚嬫椿鍔ㄧ殑鏁堟灉銆?/p>

4.鎻愰珮鐩存挱鍐呭鐨勮叮鍛虫€у拰涓撲笟鎬?/h3>

鐩存挱鏈韩鐨勫唴瀹硅鏈夎叮涓斾笓涓氾紝鎵嶈兘鍚稿紩瑙備紬鎸佺画鍋滅暀骞跺弬涓庝簰鍔ㄣ€備綔涓烘湰鍦板洟璐揪浜猴紝闄や簡鎺ㄥ嚭鍚勭浼樻儬鍟嗗搧澶栵紝杩樺彲浠ョ粨鍚堣嚜宸辩殑涓撲笟棰嗗煙杩涜鍐呭杈撳嚭銆備緥濡傦紝濡傛灉鏄編椋熺被鍥㈣喘杈句汉锛屽彲浠ヤ笌瑙備紬鍒嗕韩鏈湴椁愰ギ鐨勬渶鏂颁紭鎯狅紝鎴栬€呯幇鍦虹ず鑼冨浣曚娇鐢ㄧ琚嬩腑鐨勯楗唬閲戝埜绛夈€?/p>

閫氳繃杩欑鏈夋繁搴︺€佹湁瓒ｅ懗鐨勫唴瀹硅緭鍑猴紝鑳藉澧炲姞瑙備紬瀵圭洿鎾殑绮樻€э紝浠庤€屾彁鍗囩琚嬫椿鍔ㄧ殑鏁翠綋鏁堟灉銆?/p>

涓夈€侀€夋嫨鍚堥€傜殑鏃堕棿鍜岄鐜?/h3>

绂忚娲诲姩鐨勬姇鏀炬椂闂村拰棰戠巼瀵规椿鍔ㄦ晥鏋滄湁鐫€鐩存帴褰卞搷銆傞€夋嫨涓€涓悎閫傜殑鏃堕棿娈佃繘琛屾椿鍔紝鍙互鏈€澶у寲鍦版彁鍗囨洕鍏夊害鍜屽弬涓庡害銆?/p>

渚嬪锛屽懆浜斾笅鍗堝埌鍛ㄦ棩鏅氭槸澶у鏁扮敤鎴峰湪绾挎椂闂存渶澶氱殑鏃舵锛屽洜姝わ紝鍦ㄨ繖涓椂闂存鍐呰繘琛岀琚嬫椿鍔ㄨ兘澶熷惛寮曟洿澶氱殑瑙備紬鍙備笌銆傛椿鍔ㄧ殑棰戠巼涔熼渶瑕佹帉鎻″緱褰擄紝杩囦簬棰戠箒鐨勬椿鍔ㄤ細璁╄浼椾骇鐢熺柌鍔虫劅锛岄檷浣庡弬涓庡叴瓒ｏ紱鑰岃繃浜庣█鐤忕殑娲诲姩鍒欓毦浠ュ煿鍏昏捣鎸佺画鍏虫敞鐨勭矇涓濈兢浣撱€?/p>

鍥涖€佸浣曢€氳繃钀ラ攢鎶€宸ф彁鍗囩琚嬫椿鍔ㄧ殑鏁堟灉锛?/h3>

1.閫氳繃闄愭椂鎶㈣喘鍒堕€犵揣杩劅

闄愭椂鎶㈣喘鏄帹鍔ㄨ浼楀揩閫熷弬涓庢椿鍔ㄧ殑涓€绉嶆湁鏁堟柟寮忋€傞€氳繃璁剧疆鏄庣‘鐨勬椂闂撮檺鍒讹紝姣斿鈥?0鍒嗛挓鍐呮姠璐琚嬧€濇垨鈥滀粎闄愬墠200鍚嶉鍙栤€濓紝鍙互婵€鍙戣浼楃殑璐拱鍐插姩锛屾彁鍗囨椿鍔ㄧ殑鍙備笌搴︺€?/p>

涓庢鍟嗗鍙互鍦ㄧ洿鎾繃绋嬩腑瀹炴椂鏇存柊绂忚鍓╀綑鏁伴噺锛屽埗閫犵揣杩劅锛岃瑙備紬鎰熷彈鍒版椂闂寸殑鍘嬪姏锛屼績浣夸粬浠揩閫熷仛鍑哄喅绛栥€?/p>

2.涓庢湰鍦板晢瀹跺悎浣滐紝鎵撻€犵嫭瀹剁琚?/h3>

涓轰簡澧炲姞绂忚娲诲姩鐨勭嫭鐗规€у拰鍚稿紩鍔涳紝鍙互鑰冭檻涓庢湰鍦板晢瀹惰繘琛屽悎浣滐紝鎺ㄥ嚭涓撳睘瀹氬埗鐨勭琚嬨€備緥濡傦紝涓庨鍘呫€佸仴韬埧銆丼PA搴楃瓑鏈湴鍟嗗鍚堜綔锛屾彁渚涚嫭瀹剁殑浠ｉ噾鍒告垨浣撻獙鍗★紝灏嗘湰鍦扮壒鑹蹭骇鍝佽瀺鍏ュ埌绂忚涓€?/p>

杩欑鍚堜綔涓嶄粎鑳藉鎻愬崌绂忚鐨勪环鍊兼劅锛岃繕鑳藉惛寮曟洿澶氱殑鏈湴娑堣垂鑰呭叧娉ㄥ拰鍙備笌锛屽鍔犲晢瀹朵笌褰撳湴绀惧尯鐨勮仈绯诲拰绮樻€с€?/p>

3.鍊熷姪绀句氦濯掍綋鐨勫姏閲忓鍔犳洕鍏?/h3>

绂忚娲诲姩涓嶄粎浠呭眬闄愪簬鐩存挱闂村唴閮紝杩樺彲浠ラ€氳繃绀句氦濯掍綋骞冲彴杩涜骞挎硾浼犳挱銆傚晢瀹跺彲浠ラ€氳繃寰崥銆佸井淇°€佹姈闊崇瓑骞冲彴鍙戝竷娲诲姩棰勫憡锛岄個璇风敤鎴峰垎浜琚嬫椿鍔ㄩ摼鎺ュ苟杩涜杞彂锛屾墿澶ф椿鍔ㄧ殑鏇濆厜搴︺€?/p>

鍊熷姪绀句氦濯掍綋鐨勫姏閲忥紝鍙互閭€璇蜂竴浜涙湁褰卞搷鍔涚殑鏈湴杈句汉鎴栬€呯綉绾㈣繘琛屾椿鍔ㄦ帹骞匡紝浠栦滑鐨勭矇涓濈兢浣撲細杩呴€熻浆鍖栦负娼滃湪瀹㈡埛锛屾彁楂樻椿鍔ㄧ殑鐑害鍜屽弬涓庡害銆?/p>

4.鍒╃敤澶ф暟鎹垎鏋愪紭鍖栨椿鍔ㄨ璁?/h3>

闅忕潃澶ф暟鎹妧鏈殑鍙戝睍锛屽晢瀹跺彲浠ラ€氳繃鍒嗘瀽娑堣垂鑰呯殑璐拱琛屼负銆佸叴瓒ｇ埍濂界瓑淇℃伅锛屾洿绮惧噯鍦拌璁＄琚嬪唴瀹瑰拰鎶曟斁绛栫暐銆傞€氳繃瀵圭敤鎴疯涓烘暟鎹殑璺熻釜鍜屽垎鏋愶紝鍟嗗鑳藉鍙婃椂璋冩暣娲诲姩鐨勭瓥鐣ワ紝浼樺寲绂忚鐨勫唴瀹癸紝杩涗竴姝ユ彁楂樻椿鍔ㄧ殑鏁堟灉銆?/p>

浜斻€佹€荤粨

鍦ㄦ湰鍦板洟璐揪浜虹洿鎾棿杩涜绂忚鎶曟斁鏄竴涓瀬鍏峰惛寮曞姏鐨勬椿鍔ㄥ舰寮忋€傞€氳繃鍚堢悊鐨勬椿鍔ㄨ璁″拰绮惧績鐨勭瓥鍒掞紝鍟嗗鑳藉鏈夋晥鎻愬崌瑙備紬鐨勫弬涓庡害锛屽鍔犲搧鐗屾洕鍏夊害锛屽苟瀹炵幇鏇撮珮鐨勯攢鍞浆鍖栫巼銆傚湪璁捐绂忚娲诲姩鏃讹紝鍟嗗闇€瑕佹敞鎰忕琚嬪唴瀹圭殑绮惧績鎸戦€夈€佸弬涓庤鍒欑殑绠€鏄庢竻鏅般€佺洿鎾簰鍔ㄧ殑鏈夋晥杩愮敤绛夊涓柟闈€傞€氳繃鍊熷姪绀句氦濯掍綋鐨勪紶鎾晥搴斿拰澶ф暟鎹垎鏋愶紝鍟嗗杩樿兘澶熻繘涓€姝ユ彁鍗囨椿鍔ㄦ晥鏋滐紝瀹炵幇鑹€у惊鐜紝鎵撻€犻暱鏈熺ǔ瀹氱殑瀹㈡埛鍏崇郴銆?/p>

甯屾湜鏈枃鎻愪緵鐨勬椿鍔ㄨ璁℃妧宸ц兘澶熷府鍔╁晢瀹跺湪鏈湴鍥㈣喘杈句汉鐩存挱闂翠腑鎴愬姛寮€灞曠琚嬫姇鏀炬椿鍔紝鎻愬崌涓氬姟琛ㄧ幇鍜屽搧鐗岀煡鍚嶅害銆?/p>